Philip Morris International (PMI) has significantly transformed its supply chain to support the shift towards a smoke-free future. The development of new products for PMI, such as e-cigarettes, nicotine pouches, and heated tobacco products is bringing about a fundamental change in PMI’s supply chain organization resulting in a longer supply chain, more complex sourcing, manufacturing processes and portfolio management. There’s also the need for additional capabilities, such as mo-re sophisticated forecasting, and stronger integration between the different parts of the supply chain. The new centralized and standardized platform "Sync Hub" provides a complete, digital in-sight into the planning and distribution processes.