No more packaging than absolutely necessary – that is the ambitious goal HelloFresh has set itself. The cooking box supplier has developed a solution to optimise its packaging and the related processes through the use of data analytics and also plans to deploy low - level artificial intelligence going forward. The system enables HelloFresh to determine the right size of packaging and therefore the optimum utilisation of packaging material for each individual customer orde r. Moreover, the solution helps drive automation in distribution centres, freeing up capacity to enable growth and in future also reducing the need for coolants in the HelloFresh delivery boxes. It also optimises shipping logistics, as more size - optimised boxes fit on one pallet.

fulfillmenttools provides modular, cloud - based software solutions. The platform was founded as the first independent start - up to be driven by the Rewe digital innovation hub. fulfillmen ttools connects a network of branches with e - commerce and supports the processes on a digital basis − from receiving the order to dispatching it or handing it over to the customer, including returns. With its app - based, in - store fulfillment solutions, fulf illmenttools facilitates the implementation of omnichannel services for users. Coupled with a smart Distributed Order Management System (DOMS), the platform thus guides retailers, wholesalers and brands from a broad range of industries as they move towards com- plete digitalisation and seamless omnichannel fulfilment with solutions such as Ship - from - Store or Click & Collect. Owing to its software architecture, which is based on API - first principles, the platform is designed for scalability and can be rapidly integrated into existing IT processes and third - party systems alike.