No more packaging than absolutely necessary – that is the ambitious goal HelloFresh has set itself. The cooking box supplier has developed a solution to optimise its packaging and the related processes through the use of data analytics and also plans to deploy low - level artificial intelligence going forward.

The system enables HelloFresh to determine the right size of packaging and therefore the optimum utilisation of packaging material for each individual customer orde r. Moreover, the solution helps drive automation in distribution centres, freeing up capacity to enable growth and in future also reducing the need for coolants in the HelloFresh delivery boxes. It also optimises shipping logistics, as more size - optimised boxes fit on one pallet.

Winner Supply Chain Management Award 2021